Privacy Policy

Last updated: July 29, 2026

1. Controller

This website is operated by Hannes Tadday-Leppin (writing as "Ben Friedhof"), a self-published author based in Germany.

Iltisweg 22, 47800 Krefeld, Germany
Email: hello@benfriedhof.com

Full operator details are in the Legal Notice.

2. What Data We Collect

Automatically collected: IP address (masked — the last octet is set to zero), browser type, pages visited, time on page, scroll depth, and click events. This data is collected for website analytics and advertising optimization.

Voluntarily provided: If you sign up for the newsletter, we collect your email address. We use it solely to send you book-related updates and the free content you requested.

Legal basis (GDPR): legitimate interest (Art. 6(1)(f)) for analytics and ad measurement; consent (Art. 6(1)(a)) for the newsletter.

3. How We Use Your Data

Analytics & advertising: We use the Meta (Facebook) Conversions API to measure the effectiveness of our advertising campaigns. Your IP address is masked (last octet set to zero) before being sent to Meta. This data helps us understand which ads lead people to our books.

Newsletter: Email addresses are stored with MailerLite (mailerlite.com), a GDPR-compliant email service provider based in Lithuania. You can unsubscribe at any time using the link in every email.

We do not:

— Sell your personal data to third parties
— Use your data for purposes unrelated to this website
— Store payment information (all purchases happen through Amazon)

4. Cookies

This website may set the following cookies:

_fbp (Meta/Facebook): Used to identify your browser for advertising measurement. Expires after 90 days.

_fbc (Meta/Facebook): Set when you arrive via a Facebook ad. Used to attribute the visit to a specific ad campaign. Expires after 90 days.

We do not use cookies for any other purpose. There are no third-party advertising cookies, Google Analytics cookies, or tracking cookies beyond the two listed above.

5. Third-Party Services

Meta (Facebook): We send anonymized event data to Meta for advertising measurement. Meta's Privacy Policy

MailerLite: Email addresses of newsletter subscribers are stored with MailerLite. MailerLite's Privacy Policy

Amazon: When you click a link to Amazon, you leave this website. Amazon's own privacy policy applies. We may use Amazon Attribution links that allow us to measure which clicks lead to purchases, but we do not receive any personal data about you from Amazon.

Google Fonts: This website loads fonts from Google Fonts. Google may log your IP address. Google's Privacy Policy

6. International Transfers

Some data may be transferred to the United States (Meta, Google). These transfers are covered by the EU-U.S. Data Privacy Framework under the European Commission's adequacy decision.

7. Data Retention

Analytics data (page views, scroll events, click events) is sent to Meta in real time and not stored on our servers. Newsletter email addresses are retained until you unsubscribe.

8. Your Rights

All users: You can request deletion of your data at any time by emailing hello@benfriedhof.com. Newsletter subscribers can unsubscribe via the link in any email.

California residents (CCPA): You have the right to know what personal information we collect, request deletion of your data, and opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at the email above.

EU/EEA residents (GDPR): You have the right to access, rectify, erase, restrict processing of, and port your personal data, and to object to processing based on legitimate interest. You also have the right to lodge a complaint with a supervisory authority — for this site, the competent authority is the Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen (ldi.nrw.de).

9. Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top reflects the most recent revision.

10. Contact

For privacy-related questions: hello@benfriedhof.com